More is less, the new trend in logos

The business sector continues to grow every day with new incorporations, noting the proliferation of brands that are trying to carve out a niche for themselves in the market, in some cases without the expected success. Recent studies confirm something that many specialists in the professional sector have been defending on a regular basis: the importance of having a good logo that causes a quick and striking visual impact.

More is less, the new trend in logos

The business sector continues to grow every day with new incorporations, noting the proliferation of brands that are trying to carve out a niche for themselves in the market, in some cases without the expected success. Recent studies confirm something that many specialists in the professional sector have been defending on a regular basis: the importance of having a good logo that causes a quick and striking visual impact. A change in trends In the new corporate era, in which everything is more graphic and visual, companies need to trust in the use of a logo that does them justice. And within the latest trends adopted, designers around the world are turning to the philosophy of more is less.

Or, to put it another way, the importance of opting for simple designs that convey a philosophy with a single visual impact and in which it is not necessary to load the images. Therefore, companies that want to break into the market today are finding that they need a logo that speaks for them. It has to fit in with a simple image by which the business can be identified and at the same time understood without any explanation. The logo design is, according to statistics, what customers are most likely to remember after a first contact with the company.

That is why designers are increasingly confident in seeking unique and exclusive ideas, which cannot be confused with anything else. To produce one of these logos, one can resort to the use of free online tools for businesses, which facilitates the work at different levels. It must be legible, using a type of font that is easy to read and that does not pose a problem of understanding at first sight. The third factor is that the logo must be scalable, not causing problems in this sense, while it is important that it is distinguishable.

In this aspect the designer has to create a unique image that differs from any other existing logo, providing an exclusive identity to the brand. Finally, logos must try to be memorable, go down in history and remain in the memory for the benefit of the company. Taking care of these factors, more and more companies are renewing or obtaining logos that truly represent them in the new business era.